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The Benefits of an Online OTC Account

Easy, Fast & Secure - Check out what your OTC benefit website offers to you through many convenient features.

  • Browse all the OTC products that are available to you like denture, and diabetes care products.
  • Monitor your balance while you shop; making it easier to use the full $25/ quarter benefit.
  • Track your current orders waiting to be delivered, and view orders made in the past.

Who is Eligible for this Benefit?

The benefit is available for BlueShield Medicare Advantage Direct Pay members in the following plans:

  • BlueShield Freedom Value (HMO)
  • BlueShield Freedom Plus (HMO)
  • BlueShield Freedom Premier (HMO)
  • BlueShield Forever Blue 770 (PPO)
  • BlueShield Senior Blue 652 (HMO)

How to Create Your Online Account

To access your online OTC account, click the button below to login or register. See the image for what the login screen should look like. You will need your BlueShield Member ID card in order to set up your account.

If you need assistance with your online account, please call the OTC Fulfillment Center, Monday – Friday between 8 a.m. and 11 p.m. EST at  1-855-435-5162 (TTY 711).

If you have any OTC website specific questions, please view our FAQ page

Ways to use your benefit


Place your order online quickly and easily with the digital catalog.


Use the print catalog to complete and mail your order form.


Call us to place your order using the print catalog as a guide.

250+ health care professionals

Let us help you identify your wellness needs to meet your goals

$250 Wellness Debit Card

Save on gym memberships, health food stores and more!


Connect with a doctor anytime with a $0 copay.

Preventive Care

Take control of your health with $0 preventive services

*You’re eligible to receive a $25 allowance each quarter of the plan year. Your allowance amounts will reset every January, April, July, and October. Unused dollars will not roll over from one quarter to the next. If you remain a member from January through December of the same plan year, your quarterly allowances received will total $100. Over-the-counter supplies can only be ordered from the OTC Fulfillment Center. 

BlueShield of Northeastern New York (BSNENY) is a division of HealthNow New York Inc., an independent licensee of the Blue Cross and Blue Shield Association. BSNENY complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. ATENCIÓN: si habla español, tiene a su disposición servicios gratuitos de asistencia lingüística. Llame al 1-833-735-4515 (TTY 711). 注意:如果您使用繁體中文,您可以免費獲得語言援助服務。請致電 1-833-735-4515 (TTY 711)

Content last updated January 22, 2020.