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HealthNow New York, Inc. Named One of America's Best Mid-Size Employers by Forbes

February 12, 2021

Latham, NY – HealthNow New York, Inc. DBA as BlueCross BlueShield of Western New York and BlueShield of Northeastern New York has been named by Forbes as one of America’s Best Midsize Employers.

One of New York’s leading not-for-profit health plans, HealthNow serves nearly one million members and employs more than 2,000 associates. Employees enjoy an impressive portfolio of benefits, featuring robust medical and dental coverage, 401(k) contributions, competitive pay and paid time off, plus access to an Employee assistance program (EAP) and mental health support. Beyond traditional benefits, employees are rewarded with tuition assistance, adoption reimbursement, and several development opportunities.

The Forbes ranking honors employers based on an independent survey asking how likely employees would be to recommend their employer—and other employers in their respective industries—to someone else.

“This award is a great point of pride for our more than 2,000 employees, leadership team and company,” said Doug Parks, Senior Vice President, Chief Human Resources Officer. “Our employees are our greatest asset. While that’s evident every year, it’s especially true this year as we continue to support our members throughout the COVID-19 pandemic, which makes this distinction even more impactful.”

Forbes, in partnership with, conducted an anonymous survey with a sample of over 50,000 employees belonging to institutions comprised of more than 1,000 employees in the U.S., across 25 different industries. The scores are calculated based on participants’ direct and indirect recommendations as well as their opinions of other work-related topics such as working conditions, potential for development, and their company’s response to COVID-19.

Yielding best-in-class results year after year, HealthNow has a long history of conducting employee engagement surveys. This honor from Forbes provides another proof point of the company’s position as a great employer.

In addition to the best mid-size employers’ recognition from Forbes, the health insurers are often recognized throughout the year by several regional and national outlets for their employee engagement and customer service ratings, as well as their corporate responsibility efforts. Most recently, the company was selected as a Healthiest 100 Workplaces in America and a Computerworld Best Places to Work in IT.