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BlueShield Partners with WebMD Health Services

National Platform Offers Digital Wellness Program for Employers, Members

January 20, 2019

Latham, NY — BlueShield of Northeastern New York today announced a new partnership with WebMD Health Services, a subsidiary of nationally acclaimed health information company, WebMD Health Corp, to support the launch of a newly designed wellness website, MyBlueHealth.

MyBlueHealth offers enhanced digital wellness capabilities for the 45 employers in the Capital Region that actively utilize the health plan’s suite of wellness programs to engage their 25,000 employees.

Employers will now have the ability to offer incentives through BlueShield’s wellness website to their employees for their participation and progress to positively drive their overall health.

The new user-friendly platform also seamlessly integrates with a span of wearable fitness devices, while delivering national expertise to BlueShield members. These include interactive resources like health guides, quizzes, recipes and videos designed to support effective and informed health-care decision making.

“BlueShield of Northeastern New York provides innovative tools and resources that empower our members to make informed decisions about their health,” said Dr. Thomas Schenk, senior vice president, chief medical officer, BlueShield of Northeastern New York. “We’re proud to partner with WebMD to bring national wellness capabilities to our employers and members locally.”

"WebMD Health Services has been a leader in the well-being industry, and we are proud to partner with BlueShield of Northeastern New York to deliver a holistic well-being program to their members," said John Harrison, general manager, WebMD Health Services," BlueShield will now have access to our accredited health assessment, digital health assistant, rewards, challenges and other digital well-being programs."

The new platform is complemented by recent upgrades to the company’s website,