BlueShield Partners with WebMD Health Services
National Platform Offers Digital Wellness Program for Employers, Members
Latham, NY — BlueShield of Northeastern New York today announced a new partnership with WebMD Health Services, a subsidiary of nationally acclaimed health information company, WebMD Health Corp, to support the launch of a newly designed wellness website, MyBlueHealth.
MyBlueHealth offers enhanced digital wellness capabilities for the 45 employers in the Capital Region that actively utilize the health plan’s suite of wellness programs to engage their 25,000 employees.
Employers will now have the ability to offer incentives through BlueShield’s wellness website to their employees for their participation and progress to positively drive their overall health.
The new user-friendly platform also seamlessly integrates with a span of wearable fitness devices, while delivering national expertise to BlueShield members. These include interactive resources like health guides, quizzes, recipes and videos designed to support effective and informed health-care decision making.
“BlueShield of Northeastern New York provides innovative tools and resources that empower our members to make informed decisions about their health,” said Dr. Thomas Schenk, senior vice president, chief medical officer, BlueShield of Northeastern New York. “We’re proud to partner with WebMD to bring national wellness capabilities to our employers and members locally.”
"WebMD Health Services has been a leader in the well-being industry, and we are proud to partner with BlueShield of Northeastern New York to deliver a holistic well-being program to their members," said John Harrison, general manager, WebMD Health Services," BlueShield will now have access to our accredited health assessment, digital health assistant, rewards, challenges and other digital well-being programs."
The new platform is complemented by recent upgrades to the company’s website, bsneny.com.
About BlueShield of Northeastern New York
BlueShield of Northeastern New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1946, BlueShield has helped millions of people lead healthier lives. BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueShield contributes significantly to organizations that promote physical health, community health and our region’s health.
For up-to-date news, facts, and information about the company, leadership, and industry, please visit the BlueShield News Center at bsneny.com/news or follow us on Twitter.
About WebMD Health Services
WebMD Health Services has over 17 years of experience driving positive behavior changes. Consumers trust WebMD for reliable, accurate, and clear answers to their most pressing health-related questions. At WebMD Health Services, we tap into these valuable consumer insights to design and implement successful, engaging solutions to help individuals meet their well-being needs. We understand that there are numerous paths to reach well-being goals. Our expertise, combined with a variety of third-party partner integrations, enables us to deliver unique and personalized experiences across a wide range of industries. See how we support these diverse populations at webmdhealthservices.com.
WebMD Health Services is a subsidiary of WebMD Health Corp.
About WebMD Health Corp.
WebMD Health Corp., an Internet Brands company, is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, Medscape Education, OnHealth and other owned WebMD sites.