Blueshield Awards $150,000 in Blue Fund Grants to Health-Based Projects
Brings BlueShield’s Blue Fund Total 2020 Investment to $300,000
Latham, N.Y. –BlueShield of Northeastern New York Blue Fund today announced $150,000 in grants to support three major health-based projects across The Capital Region, as the COVID-19 pandemic continues to have a profound impact on non-profit organizations.
The community-based, not-for-profit health insurer pivoted its traditional 2020 Blue Fund grant cycle to support the most critical and immediate community needs as a result of the pandemic. This included a $150,000 donation to the Capital Region Community COVID-19 Response Fund. In total, BlueShield Blue Fund invested $300,000 into the Community in 2020.
“BlueShield has a long-standing history of supporting organizations dedicated to improving the lives of individuals in all 13 counties of the Capital Region,” said Keith Dolan, Regional Executive, BlueShield of Northeastern New York. “We’ll continue to pivot our Blue Fund grants to ensure we’re supporting the greatest needs in every corner of the region.”
BlueShield launched the Blue Fund in July 2018, to support organizations and initiatives that work collaboratively to address key health areas and demonstrate enhanced measurable outcomes for the community. This cycle of grants, which are generated from the company’s investment reserves, not members’ premiums, brings the local health plan’s total investment through Blue Fund to more than $1 million.
Below are the recipients of the 2020 Blue Fund Grants:
Center for Disability Services Amount awarded: $50,000
Purpose: To support Behavioral Health Family and Caregiver Support Program. The program will provide engagement, support, education, and clinical therapy to the family members and caregivers of individuals with disabilities who receive services with the Center for Disability Services to improve their well-being and mental health. This initiative will provide a supportive and therapeutic network for caregivers that promotes good mental health, facilitates, and group and individual support It will also provide support for children, and coordinate referrals for caregivers to community resources as needed.
Field and Fork Network Inc. Amount awarded: $50,000
Purpose: To support Double Up Food Bucks: Innovating Technologies and Expanding Geographies. Double Up Food Bucks is a successful nutrition incentive program in Western New York that is expanding across the Capital Region. Double Up matches Supplemental Nutrition Assistance Program (SNAP) benefits $1 for $1 for the purchase of fresh produce, while making healthy nutritious foods more accessible and affordable to those receiving SNAP benefits.
Soul Fire Farm Institute, Inc. Amount awarded: $50,000
Purpose: To support Equity and Access in the 518 Food System. A new program center will provide sustainable farming training and education for youth and adults while distributing healthy food to vulnerable populations in the Capital Region.
To learn more about Blue Fund, visit www.bsneny.com/bluefund.
About BlueShield of Northeastern New York:
BlueShield of Northeastern New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1946, BlueShield has helped millions of people lead healthier lives. BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueShield contributes significantly to organizations that promote physical health, community health and our region’s health.
About Blue Fund
Blue Fund, funded solely by BlueShield of Northeastern New York, awards major grants in the Capital Region, , annually, to organizations and initiatives that have a positive impact on key health areas and will demonstrate enhanced measurable outcomes for community health metrics. These include behavioral health, cardiovascular health, diabetes, health care workforce development, healthy children and the opioid epidemic. Blue Fund complements BlueShield's current corporate giving program of partnerships and sponsorships which saw community investments of more than $300,000 in Northeastern New York in 2019.