Highmark Blue Shield of Northeastern New York Provides more than $100,000 to Area Non-Profits in First Quarter of 2021
Health Plan Supported 15 Local Organizations and Initiatives Committed to Improving the Community’s Health
Latham, N.Y. — Highmark Blue Shield of Northeastern New York announced today that it invested a total of $101,800 in 15 non-profit organizations in Northeastern New York in the first quarter of 2021 for partnerships and sponsorships, supporting and enhancing the community’s health and well-being.
Among the organizations benefitting from sponsorship investments between January and April of this year are the Capital District YMCA, Girls on the Run Capital Region and the New York State Office of General Services to support free Fitness at the Plaza, presented by Highmark Blue Shield of Northeastern New York.
These confirmed non-profit sponsorships are in addition to 2021 Blue Fund grants that will be awarded by Highmark Blue Shield in health-focused grants this June. The regional health plan will also invest in partnerships focused on racial and health inequities in both Northeastern New York and Western New York.
“Our company has a 75-year history of investing in organizations that make our region a healthier, more vibrant place to live,” said Keith Dolan, Regional Executive for Highmark Blue Shield of Northeastern New York. “Supporting community partners so that they can further their impact is part of who we are as a not-for-profit, community-based health plan. We will continue to strategically invest in organizations and programs that enhance the health of our entire region.”
Highmark Blue Shield’s local investments support programs that aim to improve the overall health and well-being of the community, close gaps in health disparities, reduce the prevalence of specific disease states, promote health education and assist communities in recovering and rebuilding from the COVID-19 pandemic. The non-profit organizations that received community funding from Highmark Blue Shield during the first quarter include:
American Heart Association; Capital District YMCA; Capital Region Chamber of Commerce; Empire State Winter Games; Foundation for Champlain Valley Physician's Hospital; Girls on the Run Capital Region; Girls, Inc.; Kingsway Community; New York State Office of General Services; North Country Chamber of Commerce; Saratoga Hospital Foundation; Schenectady Greenmarket; Stand Up To Parkinson's, Inc.; SUNY Adirondack Foundation; and Twin Town Little League.
About Highmark Blue Shield of Northeastern New York
Highmark Blue Shield of Northeastern New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1946, Highmark Blue Shield of Northeastern New York has helped millions of people lead healthier lives. Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community.
About Blue Fund
Blue Fund, funded solely by Highmark Blue Shield of Northeastern New York, awards major grants in the Capital Region, totaling approximately $100,000 to $200,000 annually, to organizations and initiatives that have a positive impact on key health areas and will demonstrate enhanced measurable outcomes for community health metrics. These include behavioral health, cardiovascular health, health care workforce development and healthy children. Blue Fund complements Blue Shield's current corporate giving program of partnerships and sponsorships which saw community investments of more than $250,000 in Northeastern New York in 2020.