Highmark Blue Shield of Northeastern New York Announces 2021 Blue Fund Grant Cycle
Accepting Requests for Initiatives that Support Community’s Greatest Health Needs
Latham, N.Y. — Highmark Blue Shield of Northeastern New York’s Blue Fund has opened its 2021 grant cycle, and is now accepting applications online through April 16, 2021 for grants to organizations and initiatives that align with at least one of Blue Fund’s key health areas that support the Capital Region’s greatest needs. This includes behavioral health, cardiovascular health, health care workforce development and healthy children.
Independent of Blue Fund, the local health plan is developing a new, laser-focused grant program to address racial and health inequities that is set to launch later this Spring. The new fund will complement and enhance the company’s community giving through partnerships and Blue Fund, which has awarded more than $1 million to organizations and initiatives that work collaboratively to address key health areas and demonstrate enhanced measurable outcomes since 2018.
“We’re eager to build on our company’s long-legacy of giving back by providing significant and necessary funding to organizations that are doing meaningful work in all corners of our community,” said Keith Dolan, Regional Executive, Highmark Blue Shield of Northeastern New York. “This year’s Blue Fund grants will further our company’s reach in the Capital Region during this time of great need, especially local nonprofits who have felt a significant impact from the pandemic.”
In 2020, the community-based, not-for-profit health plan pivoted its traditional Blue Fund grant cycle to support the most critical and immediate community needs as a result of the COVID-19 pandemic. This included a $150,000 grant to the Capital Region Community COVID-19 Response Fund.
Submitting a brief letter of intent (LOI) using Blue Fund’s application system is the required first step in the grant-making process. Selected applicants will then be invited to submit a full proposal, with funding decisions announced in the fall of 2021. Blue Fund will consider requests for $100,000 to $200,000 grants from not-for-profit organizations in the 13 counties of the Capital Region for initiatives that are ready to implement and demonstrate measurable community outcomes.
Organizations interested in applying are encouraged to review program guidelines and focus areas as they may have changed from previous years. Visit bsneny.com/bluefund to learn more and to submit a letter of intent online for the 2021 grant cycle.
About Highmark Blue Shield of Northeastern New York
Highmark Blue Shield of Northeastern New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1946, Highmark Blue Shield of Northeastern New York has helped millions of people lead healthier lives. Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community.
About Blue Fund
Blue Fund, funded solely by Highmark Blue Shield of Northeastern New York, awards major grants in the Capital Region, totaling approximately $100,000 to $200,000 annually, to organizations and initiatives that have a positive impact on key health areas and will demonstrate enhanced measurable outcomes for community health metrics. These include behavioral health, cardiovascular health, health care workforce development and healthy children. Blue Fund complements Blue Shield's current corporate giving program of partnerships and sponsorships which saw community investments of more than $250,000 in Northeastern New York in 2020.