Skip to main content

Giving Guidelines

In accordance with the Highmark Blue Shield of Northeastern New York Community Relations objective, consideration is given to programs and events that focus on:

  • The physical health and well-being of people in our region, specifically programs that target top health care issues that are highly prevalent in our communities, and programs/events that focus on and promote healthy behaviors
  • Creating vibrant, diverse communities where all people have the opportunity to thrive
  • Developing youth and families to ensure they have the highest potential to be contributing citizens in our community
  • Providing and projecting sustainable measurements of success
  • Evidence-based programs that demonstrate the highest level of effectiveness
  • Partnering with organizations who offer us the opportunity to provide unique and memorable experiences with our 125,000+ members and 200 employees in Northeastern New York


To be eligible to receive a corporate sponsorship from Highmark BSNENY, your organization must meet the following criteria:

Must be a 501(c)(3) nonprofit organization by the IRS: We give to nonprofit organizations working for charitable, cultural, scientific, literary, and other organizations under the Internal Revenue Code section 501(c)(3).

Must be an organization based in NENY: We only make gifts to organizations who are based within the counties of NENY and are working for the welfare of those living in NENY.

Blue Shield does not typically sponsor the following programs and events:

  • Organizations that are not tax-exempt
  • Programs or events outside of NENY
  • Galas
  • Golf tournaments
  • Health fairs
  • Religious organizations, except when the organization is conducting programs that are secular in nature and have wide public impact
  • Individuals/benefits fundraiser for individuals
  • Capital campaigns, endowments, or the purchase of equipment
  • Anything falling outside our service area

Get Started With Our Sponsorship Application

If you're interested in sponsorship support, please fill out our Sponsorship Application. We cannot accept requests via email, mail or phone. If you have any questions, please contact Nicky Chlopecki at

*All requests must be received at a minimum, 2 months prior to the event or program and all requests are reviewed on a monthly basis. Due to the high volume of requests received, Blue Shield is not able to respond to, or fund every incoming request. 

Please note, we have a new Community Support Online Application. If you have any questions or if you require additional information, please email

Event Sponsorship Application

Request For Support

Name of the organization requesting support
Name of program or event that support is being requested for

Measurable Outcomes

 Tickets to event
 Speaking role
 Sales presence/table at event
 Healthy Zone Cruiser opportunity
 Logo/name recognition in promotional materials
 Digital media (website, social media)

Organizational Information

Name of the person who should be contacted about this request
Phone number of person who should be contacted about this request
Email address of the person who should be contacted about this request

If yes, please provide information about the previously sponsored program/event:

Name of the president or executive director of the organization requesting support
Mailing address of the location of the organization requesting support
Name of the city that the organization requesting support is located in
5-digit zip code of the location of the organization requesting support
Tax ID of the organization requesting support
IRS designated tax-exempt number


Enter the code to the right of the field