Blue Fund Awards $327,000 to Two Capital Region Organizations
Grants support initiatives that improve community health outcomes
Latham, NY — As part of its inaugural Blue Fund grant cycle, BlueShield of Northeastern New York today announced more than $327,000 in grant funding to two major health-based projects across the Capital Region.
The not-for-profit, community-based health plan launched the Blue Fund in July 2018, to support organizations and initiatives that work collaboratively to address key health areas and demonstrate enhanced measurable outcomes for the community.
This first round of grants will support two regional projects that collectively will have a positive impact on behavioral health and healthy children initiatives.
“As a not-for-profit health plan with a 70 year history of supporting our community, we’re investing in initiatives that address important needs to create a healthier state for everyone,” said David W. Anderson, BlueShield of Northeastern New York president and CEO. “These and future Blue Fund grants will enhance local organizations and efforts that address barriers to health and improve key health outcomes.”
These grants, funded from the health plan’s strong reserves, were awarded in addition to the health plan’s current corporate partnerships and sponsorships, which saw investments of more than $250,000 in Northeastern New York in 2017.
Below are the recipients of the inaugural Blue Fund awards:
Boys & Girls Clubs of Schenectady Amount awarded: $115,234
Project: Positive Behavioral Intervention Services
Purpose: This project will address the need for prevention counseling services, crisis intervention, individualized behavior plans, and positive behavioral intervention (PBI) for children who have experienced trauma in their lives. PBI teaches respect, responsibility, and safety at the club — promoting confidence to engage and succeed in activities. This initiative will serve more than 900 children daily with a minimum of 150 receiving intensive counseling services.
Cornell Cooperative Extension of Albany County Amount awarded: $211,940
Project: Supporting Healthy Youth and Families Initiative
Purpose: This project will educate children and their families and caretakers on the importance of well-child visits and strategies for health and safety at home. The initiative uniquely targets youth, adults, and families as they learn together. Experienced staff will provide practical programs about healthy living, good nutrition and food selection, physical fitness, and stress reduction to ultimately promote lifelong healthy behaviors.
About BlueShield of Northeastern New York
BlueShield of Northeastern New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1946, BlueShield has helped millions of people lead healthier lives. BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueShield contributes significantly to organizations that promote physical health, community health and our region’s health.
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About Blue Fund
Blue Fund, funded solely by BlueShield of Northeastern New York, awards major grants in the Capital Region, totaling approximately $100,000 to $300,000, annually, to organizations and initiatives that have a positive impact on key health areas and will demonstrate enhanced measurable outcomes for community health metrics. These include behavioral health, cardiovascular health, diabetes, health care workforce development, healthy children and the opioid epidemic. Blue Fund complements BlueShield's current corporate giving program of partnerships and sponsorships which saw community investments of more than $250,000 in Northeastern New York in 2017.